flavor Facts
While origin characteristics influence the look, taste and smell of coffee, roast degree impacts the final taste.
The accelerating heat during the roasting process caramelizes the bean, intensifying the flavor and aroma and ensuring rich and hearty goodness.
Light and medium roasted coffees are milder, and maintain much of their origin characteristics.
As coffee is roasted darker, its origin characteristics become muted, which increases the intensity of flavor.